Artcol [wealth management]

Aim: Market testing and traction

This was a privately initiated project to develop a niche software aimed at managing private art collections, tracking exhibition tours, and handling acquisition negotiations. Attempting to bridge the gap between overly complex museum content management systems that are too large for personal use and general content management systems that require excessive amount of additional components. The client provided a comprehensive outline of the issues and a feature list gathered through both formal and informal discussions. These elements needed to be transformed into a tangible product, an MVP that is sufficiently functional to be tested for compatibility and demonstrate business potential.

Work done:

To help structure the platform and frame the offer, I conducted competitor analysis that focused on pricing and lead features of products in the space. That helped to define product identity, communicate values, and select the priority functions as a part of the core taskflow for the MVP launch. Opted for a calm, medium-range brand positioning that was applied on the MVP, accompanied by branded marketing assets. Direct and consistent alignment with stakeholders accelerated the concept iterations, leading to a functional prototype that could be handed over to early customers to gain market feedback.

• Product–engineering collaboration
• Direct stakeholder communication
• Interaction modelling & prototype building
• Decision transparency
• Trade-off articulation