Artcol [wealth management]

Aim: Market testing and traction

This was a privately initiated project to develop a niche software aimed at managing private art collections, tracking exhibition tours, and handling acquisition negotiations. Attempting to bridge the gap between overly complex museum CMSs that were too robust for personal use and general CMSs that required excessive amount of addons. The client provided a comprehensive list of the issues and a feature ideas gathered through both formal and informal discussions. My role was to transform these materials into a tangible product, an MVP that is sufficiently functional to be tested for compatibility and demonstrate business potential.

Work done:

To help structure the platform and define the brand identity, I conducted competitor analysis focusing on pricing and lead features in the space. That helped to select the priority functions and communicate values as a part of the core taskflow for the MVP launch. Opted for a calm, medium-range branding, accompanied by digital marketing assets, including landing pages. Direct and consistent alignment with stakeholders accelerated the concept iterations, leading to a functional, fully branded prototype and scalable component library that could be launched for early market feedback.

• Product–engineering collaboration
• Direct stakeholder communication
• Interaction modelling & prototype building
• Decision transparency
• Trade-off articulation