Aim: Securing funding

This project focused on developing a marketable product output for an innovation-rich service-based startup, building a new way of individual color selection. While the technical aspects of the product were advanced with a solid engineering infrastructure in place, a defined, marketable product output was still lacking. As they were targeting both public and private funding to monetize the innovation, a working protype and service concept and an iterative adoption strategy were needed.

Work done:

Product concepts were developed in collaboration with the stakeholders and included a range of directions, from exclusively licensed B2B embedded addons for beauty enterprises to B2C color advisory packages based on digital analysis of facial complexion. To gain traction and demonstrate the innovation, the first crystallized, marketable product was chosen to be a digital color stylist package that generates a custom color sphere, complete with palette, décor, and dressing guidance for each user. After establishing the product scope and customer purchase flow, the project arrived at a communicable output with validated market interest, which was then presented to funding bodies.

• Product conceptualization
• Founder-level thinking
• Rapid iteration
• Feature experimentation
• Problem framing & customer discovery