Working from audience preference research throughout ideation and refined design to market acceptance, evolving the design iteratively.
// by Julianna Sudi
10+ years in
Design. Research.
From aesthetic
to psychology
A Los Angeles based studio building handcrafted websites and brands for companies and all over the world. It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic questionl.
The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.
Focus
01.
Hybrid and Digital Experience Design
02.
Psychology-First Design Thinking
03.
Information Architecture
04.
Human Centred Design
05.
Participatory & Inclusive Approaches
There is more to it
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Principles
Design thinking
Systematic approach
Designing with a long-term view by considering the complex socio-technical matrix the audience and the project is embedded into.
Pragmatic model
Utilising the pragmatic model of experience design by considering both hedonistic (visual) and heuristic (functional) aspects.
Accessibility
Following the standards of accessibility, including WCAG and usability guidelines, and helping adoption by setting up visual and interaction hierarchy.
Digital inclusion
Bringing together stakeholders with different abilities and backgrounds, and welcoming different frames of references to enrich the experience.
Holistic view
For lasting impression and engagement, considering past heuristics and future impact as well during the design process.
Feedback
John Smith
Designer
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.
Natasha Singh
Photographer
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.
Gray Woodman
Bloger
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.
Robert Long
Photographer
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.