Aim: Market launch and funding

This createch project focused on developing and launching a niche ecommerce shopping platform within the handmade, premium segment featuring highly personalized garment recommendations. The network of vendors and an informal documentation of potential features were in place at the time of my joining, with funding adequate for sustaining the project until early traction shows. I was involved in the preparations for the launch, including prioritizing functions in discussion with the main stakeholders, weighing feature options, and structuring the digital infrastructure. The early stage of the product meant that the product roadmap and development schedule also required my active involvement.

Work done:

Following the strategic meetings with the stakeholders, I structured the feature proposals, conducted and organized the outcomes of competitor analysis and vendor feedback from different sources, in order to define the potential initial feature lists for the launch. Assumptions were tested in regards to the significance and value of features for customers, which involved engaging with the community across various channels. Given the premium sector, a narrow yet well-defined set of features has been selected for the launch to convey the high positioning, test the monetization strategy, and demonstrate traction and business planning for funding bodies and independent investors.

• Founder-level thinking
• Stakeholder communication
• Insight-to-action translation
• Decision transparency
• Validating assumptions