Aim: Market launch

This project with a startup focused on creating a productivity tool tailored for digital and web agencies to make their client presentation more engaging and convincing. It offered a premium platform to showcase the responsiveness of the developed websites and apps across multiple virtual devices simultaneously. Originally grew out from internal developer circles struggling with reliable responsive testing, the project grew into a business that required refined workflows and distinguishable brand identity. I joined early to help with the preference research and early testing for interest that was done via social involvement and advertising campaigns. The findings indicated that the agency niche was a more robust segment, leading the project to shift from being a developer tool to an agency presentation tool.

Work done:

My work involved conceptualizing the product functions around a solid technical stack that rendered virtual machines on a screen for live responsive testing. After problem dissection and product framing, I discussed the brand identity and product’s positioning proposal with the stakeholders. We then established the hierarchy of functions and interaction architecture for the main workflow and conversion path. Marketing materials were created for the distribution channels that were selected based on recommendations from industry insiders, leading to a higher than average conversion rate from ads campaigns, with the first paying customers arriving within two months.

• Rapid iteration
• Experience design
• Founder-level thinking
• Opportunity discovery
• Trade-off articulation