Aim: Repositioning & web experience

This web project focused on repositioning a small independent design agency within the art sector, requiring a comprehensive realignment of their online presence, as well as their digital and print communications. By narrowing their target audience to applied artists and raising their positioning to premium segments, the business goals required an upgrade of most touchpoints in their digital presence and marketing campaigns, for which I was acquired. The repositioning also involved discussion around service boundaries and pre-payment services and redesigning end-to-end client experience.

Work done:

During my work, I established a new brand identity for both digital and print channels following audience preference tests, a series of A/B tests, and interviews with returning clients on their experience. To support the offline communication of the business, print materials and stationary package were developed. I set up the digital infrastructure based on the agency’s specific needs and maintained as per request throughout the following year. Part of the project was the new custom-coded website that went on to receive a design award for its striking visuals, unique layout, and flawless responsiveness across devices.

• Web infrastructure
• Stakeholder communication
• Action hierarchy and value communication
• A/B testing & validation
• Interaction design