Aim: Retention and growth

This project involved a scale-up in the cybersecurity space, featuring numerous large corporate contracts and a strong fan base within the engineering community. I joined just as they were preparing to launch a new platform focused on secure coding practice, aimed at both expanding existing contracts and securing new ones with a broader scope. The new platform needed to tackle the issue of low contract renewal rates, which was attributed to the high user abandonment rate among the assigned learners. The release was also a contained upgrade experiment, kickstarting the restructuring efforts of the platform to increase engagement and retention with minimal disruption.

Work done:

A significant portion of my work involved optimizing workflow based on learning and flow principles, which meant structuring for gradual task complexity and contextual instruction to follow growing skills. Improvements were tested through remote, unmoderated sessions in each iteration. Completion rate was tracked and analyzed, while the active community provided feedback on value communication and the accessibility of information. Additionally, broader feedback was gained through structured interviews, helping to generate user insight that could support discussions between stakeholders, product teams, and engineering. This helped to connect monetization goals with feature priorities and development roadmap. The iterative, cross-functional work delivered a successful new product branch that was selected as prototype for the future restructuring of the entire platform.

• Engagement strategy
• Rapid concept iteration
• Stakeholder-product–engineering collaboration
• Retention optimization
• Qualitative & quantitative synthesis