Aim: Market launch and funding

This createch project focused on developing and launching a niche ecommerce shopping platform within the handmade, premium segment. The network of vendors and an informal documentation of potential features were in place, with funding adequate for sustaining the project until early traction shows. The preparations for the launch involved prioritizing functions in discussion with the main stakeholders, weighing monetization channels, and structuring the digital infrastructure. Targeting both innovation funding and private investment, a product roadmap and development schedule were also created.

Work done:

Following the early strategic meetings, I gathered the feature proposals of stakeholders, the outcomes of competitor analysis, and vendor feedback from different sources, and organized them to define the potential initial feature lists for the launch. This was followed by testing assumptions regarding the significance and value of the features for customers, which involved engaging with the community across various channels. Given the premium sector, a narrow yet well-defined set of features has been selected for the launch to convey the positioning, test the monetization strategy, and offer traction-supported business planning for funding bodies and independent investors.

• Founder-level thinking
• Stakeholder communication
• Interaction architecture
• Decision transparency
• Validating assumptions