Aim: Engagement and conversion

This project involved a startup in the pre-scale phase, supported by stable venture funding and showing good traction. They were developing an information curation platform on the back of various news aggregators as sources. Challenges appeared in engaging subscribers, as there were many one-time users and low number of upgrades to premium tiers. I joined when opportunity has opened to move towards business clients and secure B2B contracts to reposition the product as an enterprise market intelligence tool. With a robust marketing and sales infrastructure, along with insider advisors from circles of the target audience, the focus of my work was optimizing workflow for low cognitive load, refining interface for enterprise clients, and structuring the product for conversion and retention.

Work done:

I dominantly worked on two key aspects: ensuring conversion for premium tiers and flashing out the new B2B layer. The onboarding process was remodeled with a new engagement strategy that linked conversion points to the strongest features of the platform, identified through customer feedback analysis. Fast iterations were achieved through rapid prototype testing with participants from founders’ circles. My work involved synthesizing and incorporating feedback gathered through the app and the business development team, arriving at a solid b2b subscription layer that was taken to demoing to corporate clients and investors.

• Product–engineering collaboration
• Direct stakeholder communication
• Prototype testing and insight synthesis
• Retention and engagement strategy
• Interaction design